Pollution In Macedonia | Awareness Brand
FightorBlight, is a non profit brand focusing on raising awareness of the local public, as well as providing reliable solutions and information regarding the same issue, which is Pollution in Macedonia. The identity consists of sectionised content, organised by customised color code as well as a strategic story build.
The overall project branches out in 2 main stages.
The first stage strives for reaching out towards the audience, in a more lively and semi aggressive manner. Additionally, it stresses upon accurate statistics of pollution consequences whereas ideally would encourage the viewer to look trough some answers.
This leads them to stage 2, where after being exposed to the problem, the viewer is navigated towards an informational platform where they could inform themselves about the previously stated issues, and gain a sense of comfort and reliability.